Pele' Soccer Brand?

Yes, it seems that way. The best player of all time, Pele', has made his own Soccer brand. This brand was featured in Eurosports September 2010 issue. The cleats are shown here http://www.soccer.com/ViewProductImages.process?Product_Id=961635&Image=18431

They have features such as:

• Ball Control Elements
• Dual Friction
• Cemented Bottom attached to Upper
• EVA Foam Insole
• Removable Insole
• Asymmetrical Lacing
• TPU Outside
• PU Studs
• Bladed Studs
• 11.07 oz
• Kangaroo Leather

Click here for full description 

The boots I described are amazing... I think I see a winner.